Since websites are stored on a server, they're actually locateable via a IP address. The problem is that remembering 72.124.34.54 is not the easiest thing to do. For that reason we use domain names, which allow you to find and access websites via an easy to remember URL, like navileaf.com.

Aside from making the location of your website easier to remember than an IP address, domain names are also a great way to brand and market your business.